Weddings? It's All Changing Out There - Are You?
A Quick Calculation
If you lose 20% of your wedding enquiries a year what is that worth to your Gross and Net profit?
Worth thinking about?
Worth acting on?
Read on (but make sure you read all of this – it’s easy, fun and full of facts, - wedding facts!)
Introduction
At Conor Kenny & Associates we know a thing or two about weddings, how they are sold, how the market has changed, how to respond to that and how to “Successfully Sell Weddings”.
In fact, it’s our latest one-day workshop and it’s already highly successful …and helping our clients sell substantially more weddings.
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Really Important Questions
Some ‘Wedding’ questions for You, the Owner, the General Manager or The Wedding Coordinator.
First, be honest. Second, act. Third, act now.
1. What is your unique selling point? (without saying “great food, great service and beautiful gardens”)
2. What’s your plan to reflect the influence of Generation Y? Do you understand Generation Y?
3. How many wedding show arounds do you fail to convert? Do you know or is it a guess?
4. Why do you fail to convert them? – (answer without using one word – price)
5. What are your competitors doing that you are not?
6. How well do you know how the market is changing? The facts?
7. Where is your point of difference? Are you still offering ‘more of the same’?
8. Are your show around people giving consistent brand messages? Do they have a check list of ‘must do’?
9. Are your people ‘winging’ it? Have you trained them? Have you watched them? Are they letting you down? Do you know?
10. Have you a plan to reflect today’s new world, conditions and trends? Are you going to? Ought you to?
We could go on. These are just some of the challenges we tackle with hotels every day. Our one day workshop addresses all of this – and more.
If you are failing to answer these questions then you need to rethink, reimagine and reinvent your wedding sales strategy.
You also need to act and act now. Today is very different from yesterday.
So is the market. So is your customer.
Are you?
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Our Wedding Workshop
We have developed a unique highly successful one day wedding strategy workshop that educates, informs, brainstorms and develops highly effective, unique, relevant ideas that you and your team can begin using immediately.
It will be unique, fun and help you sell (and give you unique tools too) to an ever more demanding, sophisticated and challenging market.
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It's Not What We Say That Counts
"In one word today was Excellent. I really enjoyed it”
Joanne Hickey, Absolute Hotel, Limerick.
“Excellent”
Louise Ryan, Kilshane House, Tipperary.
“Fantastic day”
Suzie Molloy, Faithlegg House Hotel, Waterford.
“Very, very interesting and informative. I will definitely be bringing back some great ideas to Lyrath from my experience today”
Dervla O’Connor, Lyrath Estate Hotel, Kilkenny.
“Enlightening”
Lorna Lambert, Stillorgan Park Hotel, Dublin.
“I really enjoyed the whole day; it was a real eye opener”
Sarah Gilmartin, Bewleys Hotel, Ballsbridge, Dublin.
“I am definitely going to be implementing a new structure into my selling process for weddings”
Grace Callely, Bewley’s Hotel, Dublin Airport, Dublin.
“Very informative”
Mary Clarke, Diamond Coast Hotel.
“Today opened my eyes to what my job is all about. It has brought back my passion for my job”
Hazel Grainger, Red Cow Moran Hotel, Dublin.
“I thought the day was very informative”
David Hanniffy, Heritage Golf and Spa Resort.
“Today was very informative and enjoyable. I learned a lot and will take it with me”
Dearbhla Sheridan, Castleknock Hotel, Dublin.
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Workshop Details
Date - January 25th 2010.
Venue - Kilshane House, Tipperary.
Price - €95 (plus VAT) per head for a full day with handouts and light lunch.
This is an exclusive workshop and numbers are strictly limited. Payment is in advance and places are not secured until a cheque has been received..
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How To Book Your Place
Contact Anne to book your place.
Phone - 01 6633685
Mobile - 087 6410710
Email - anne@conorkenny.com
Get your wedding sales off to the best possible start for 2010 and book your place today
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Our Website
Our website has a new look. Log on to www.conorkenny.com and let us know what you think.
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