How To Sell More Meetings & Conferences
A One Day Limited Edition Interactive Energetic and Educational Workshop By Conor Kenny & Associates with our Industry Partner and Special Guests Jean Evans, Director of Conferences MCI and Colm McGahern Conference Sales Manager, MCI.
We have two dates for this workshop;
1 - Monday, February 8th in Fitzpatrick's Castle Hotel, Killiney, Co Dublin.
2 - Tuesday, February 16th in Abbeyleix Manor Hotel, Abbeyleix, Co Laois.
Read on and contact us soon to book your places as numbers are limited.
Some Questions For You
Before you decide, answer these really important questions .....
- Do you know what a PCO is?
- Do you know who MCI are? Shouldn’t you?
- Do you know how they decide who to book?
- Do you know why some succeed and some don’t?
- Do you know what’s important to them?
- Do you know the main reasons why you failed to sell a Conference, Seminar or Meeting?
- Do you know what influences these decisions? And Who?
- Do you know the basic criteria? Mistakes? Challenges?
- Do you know how to sell more conferences and meetings?
- Do you know the most common mistakes (from a PCO point of view)?
.... Jean Evans and Colm McGahern sure do!
If you want to sell more, read on.
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Jean Evans - Director of Conferences, MCI
Jean leads a team of 9 dedicated event management professionals responsible for the planning, organisation and management of all of MCI Dublin’s association client conferences and events.
Jean Evans joined MCI Dublin as Director of Conferences in August 2008. Prior to this, she worked as Trade Representative for Bord Failte (Irish Tourist Board) in Milan, covering the Italian, Greek, Cypriot and Maltese markets for a number of years. She also worked with Tourism Ireland in the USA as Business Tourism Manager.
A move back to Ireland in 2003 saw Jean take up her new role as CEO of Dublin Convention Bureau, where she served a term of nearly 5 years.
Jean has extensive below the line and above the line marketing and sales experience, and has managed many successful e-zine, direct mail and membership development campaigns. Destination branding and promotion has been a pivotal part of Jean’s past marketing roles and your conference will benefit from this expertise.
Jean was the overall Marketing and Strategy winner at the HSMAI (Hospitality Sales & Marketing Institute) Awards in 2007.
She is an active member of the Association of Irish Professional Conference Organisers (AIPCO) and is the only Irish member of the UK&I Executive Committee of the international association, ICCA (International Congress and Convention Association). Jean also sits on the board of the Association of Irish Professional Congress Organisers
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Colm McGahern - Conference Sales Manager, MCI
Colm works as Conference Sales Manager in MCI’s PCO department, where he is responsible for the development of new Irish and International association and public sector client conferences and events.
Prior to joining MCI, Colm managed CMG Events, the events division of Commercial Media Group, one of Ireland’s leading B2B media companies. At its peak, this company produced up to 12 national conferences each year with conference themes and content varying from law to the environment and IT through to architecture. During his decade long career with CMG, he also worked as Marketing and New Product Development Manager for the group, which involved the research & development of new specialist online, broadcast, print and live media products.
Colm’s qualifications include a Diploma in Event Management, Diploma in Marketing, Diploma in Advertising & PR and a Certificate in Business Management.
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The Workshop
A one-day highly interactive workshop to help you sell more conferences and meetings and to understand how to achieve that.
A day that will allow you stand out from the crowd and, more importantly, connect with the decision makers.
Seats are strictly limited and can only be reserved on receipt of full non-refundable course fee.
For Who? This one day course is for anyone involved or responsible for selling conferences, meetings or meeting rooms.
By Who? Conor Kenny & Associates www.conorkenny.com in association withMCI/Ovation.
Don’t Take Our Word For It. See who we work with and see how successful they are.
Check out our Client List on www.conorkenny.com
Exclusivity: This is a strictly limited edition course that has been designed, created and written by Conor Kenny & Associates in association with our partners MCI
Why Attend? If you are losing sales or, worse still, are unsure why (or even how the market is changing) then this one day workshop will equip you to sell more conferences and meetings, understand why failure comes and give you plenty of take home - home work to implement in your hotel.
What Will You Come Away With? A clear understanding of how not to sell to a PCO and how to successfully sell to them. A fist full of industry expertise and insights. Lots of new ideas on how you will overcome those unforeseen obstacles, plenty of homework to action and a Certificate to prove it!
Dates: 8th and 16th of February 2010.
Venue: The February 8th workshop will be held in Fitzpatrick's Castle Hotel, Killiney, Co Dublin and the February 16th workshop will be held in Abbeyleix Manor Hotel, Abbeyleix, Co Laois.
Time: 10:00am to 5:00pm.
Fee: €115+VAT payable in advance and non refundable.
Includes: Course attendance, manuals, exclusive industry expert handouts, exclusive industry expert insights, morning coffee, lunch and certificates on completion.
Numbers: Strictly limited.
Facilitators: Conor Kenny & Grace Gallagher with Jean Evans as guest speaker.
What to do next? To reserve your strictly limited seat, call Anne now on 01 - 6633685.
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MCI
In operation since 1993, MCI Dublin was established as a result of a merger between Ovation Group and MCI Group in June 2007.
MCI Dublin is recognised as Ireland’s leading conference and event management company having delivered some of the largest association conferences and most prestigious events ever staged in Ireland.
The company’s industry leadership position has been endorsed by independent recognition from national and international awards including 7 Site Crystal Awards, Best Professional Conference Organiser 2009 and Best Workplaces in Ireland 2009.
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Facilitators
Conor Kenny - Conor Kenny & Associates
Jean Evans - MCI (Guest speaker)
Colm McGahern - MCI (Guest Speaker
Grace Gallagher - Conor Kenny & Associates
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