Marketing Institute of Ireland - High Impact Marketing Course
A 5 day high speed, interactive course leading to a Certificate in Marketing Practice from The Marketing Institute of Ireland.
Is This You?
• Your company is challenged.
• Everyone is looking to you for solutions.
• You know that price-slashing is not the answer.
• You need a focused marketing strategy that creates results as fast as possible.
A Solution For You!
High Impact Marketing is a new initiative from the Marketing Institute of Ireland that aims to give you the practical assistance you need to respond and get results in the short term, in a way which enhances your brand and your longer-term positioning.
This programme will challenge you and guide you to a focused marketing plan.
It will help you and your business gain quick advantages in the following areas:
1. Strategy: How to select the optimal approach.
2. Marketing: How to ensure that your brand stands out from the crowd.
3. Ideas: How to create breakthrough ideas and implement them quickly.
4. Sales: How to connect your marketing and your sales activities.
5. Action: How to bring the plan together and gain commitment to it.
The Details
What will you get?
First of all, this course, successfully completed, will give you a “Certificate In Marketing Practice” from the Marketing Institute of Ireland, the stamp of approval of the nation’s professional body for Marketing.
What’s more, you will get expert experience, expert advice and expert guidance to help you get your business on the right track.
You will interact with like-minded professionals. You will learn. You will be stretched and you will have fun.
You will end up with new tools, new lessons, new contacts and a pocketful of helpful ideas to drive your business forward.
What investment is required?
The programme fee is €1,295 for MII members, and €1,495 for non-members.
This includes tuition, materials, refreshments and a working lunch on each day.
Location
The Marketing Institute of Ireland, South County Business Park, Leopardstown, Dublin 18.
Dates and Times
1. Strategy Workshop: Wed. 22nd Sept. 2010
2. Marketing Workshop: Wed. 29th Sept. 2010
3. Ideas Workshop: Wed. 6th Oct. 2010
4. Sales Workshop: Wed. 13th Oct. 2010
5. Action Plan Presentations: Wed. 20 Oct. 2010
The course runs from 9:30am to 5:30pm on each day.
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The Workshops
1. Wed. 22nd September 2010: STRATEGY WORKSHOP
Strategy is the starting point for any business, project or goal. Developing an effective, marketing strategy to create a business breakthrough in tough times is a tricky exercise which requires discipline and a clear methodology. Get it right and you will get the turnaround you need, get it wrong and you will founder.
This practical workshop starts with where you are now and then helps you map out a fresh vision. We will help you to see how best to cascade the strategy through your entire organisation and get all the moving parts working together.
You will gain the know-how to devise a clear and effective strategy for high impact, and a plan that is easy to follow, practical to implement, and measurable.
Strategy Workshop Leader: Brian O’Kane
Brian O’Kane is an expert strategist. He has written or co-written over a dozen books, including Starting a Business in Ireland and Could You Be Your Own Boss? and he is Managing Director of Oak Tree Press. Brian has a B.Comm degree from UCD and he’s currently undertaking a Masters in Entrepreneurship by research at Waterford IT. He is a Fellow of the Marketing Institute of Ireland and the Institute of Chartered Accountants in Ireland. Brian was co-opted as a member of the Small Firms Association’s National Executive Council in 2007.
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2. Wed. 29th September 2010: MARKETING WORKSHOP
This marketing workshop will guide you through the process of reviewing and refreshing your brand. It will assist you in developing and communicating your differentiated proposition, addressing how best to target your markets effectively, differently, cost-consciously and in a way that makes you stand out from the crowd for all the right reasons. We will look at how to position your firm versus competitors, and define marketing messaging that resonates with the people you want to influence. Recognising the financial constraints faced by most businesses right now, we will look at how to make your budget stretch far, including make the most use of the web.
You will gain a framework and guidance to help you construct a creative, unique, effective and measurable marketing plan that is tailored to your situation.
Marketing Workshop Leader: John Garner
John Garner is an experienced and successful marketing professional, who is particularly skilled at providing business people with the tools to enable them to identify and solve their own problems through clarity, constructive approaches and achievable goals. John has performed at every level of the sales and marketing process, and as Head of Marketing at David Lloyd Leisure he drove a dynamic rebranding campaign for the group across international territories.
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3. Wed. 6th October 2010: IDEAS WORKSHOP
Business success is often built on a great idea, or more probably, an ongoing flow of great ideas. The best ideas are simple, and they really mark you out from the crowd.
This workshop is finely tuned, elaborate, interactive and fun. More importantly, it will unlock your imagination and your creativity, providing you with ammunition for your action plan. Ideas are great but they are only really great if they are disciplined. Our approach will help generate the ideas, and take them from thought to action in the shortest timeframe.
You will gain a powerful array of innovative ideas for immediate implementation in your business, many of which will be low cost, or no cost.
Ideas Workshop Leader: Led by Conor Kenny
Conor Kenny has worked in marketing, sales and people development for almost three decades. He excels in getting the best from people. Conor’s career started out in Kilkenny Design, and he was Group Business Development Director for the Irish Pub Company and McNally Design International. He has worked directly with many of the world's leading brands such as Baileys, Guinness and Smirnoff. He has also worked with many leisure operators at home and abroad.
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4. Wed. 13th October 2010: SALES WORKSHOP
Selling is helping customers to buy. The sales process is a vital link in the chain and it has got to be strong if business results are to flow. At some point in the process the customer must make a purchase decision, whether the order is made online, over the phone, or to a salesperson who is physically present. You need to be in a position to influence this decision in your direction, and so you need to know what the customer values most and needs most at that moment.
This workshop will guide you to this understanding.
You will gain the skill to devise a sales process that can be owned, implemented and measured by the people doing the selling.
Sales Workshop Leader: Conor Kenny
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5. Wed. 20th October 2010: PRESENTATION OF PLANS
In this session, you will present the plans you have devised over the course of the four previous workshops.
You will receive further feedback and advice on how to build further upon the learning, and you will gain the inputs of experts which will help you refine your powerful array of innovative ideas for immediate implementation in your business, many of which will be low cost, or even no cost.
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Follow Up
Learning is forever and every business needs a ‘health check’ to stay fit. Three months after you complete this course, you will have one-to-one access with a practitioner who is familiar with the materials, for a one hour private clinic. This is included in the course fee.
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To Book Your Place
All places on this course must be booked through the Marketing Institute of Ireland.
To book a place on this course please contact Ailish Hollingsworth on +353 1 2952355 or email ailish@mii.ie
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