two "Must Attend" Workshops for you this September - Read on to see how you can, Learn More, Sell More, Profit More...
“How To Successfully Sell Lots More Weddings”
Wednesday September 8th 2010 @ Cork International Airport Hotel from 10am to 5pm.
Some questions?
How Much Is a Wedding Worth To You?
How Much is a ‘Lost’ Showaround Costing You?
How Many Showarounds Do You Fail To Convert Annually?
Should You Know?
A Quick Calculation
If you lose 20% of your wedding enquiries a year what is that worth to your Gross and Nett profit?
Worth thinking about?
Worth acting on?
Read on (but make sure you read all of this – it’s easy, fun and full of facts, - wedding facts!)
Facts and Trends
1. Number 1 Wedding City in the world is Las Vegas, with 106,000 (Down 9,000 from 2006) weddings.
2. Number 2 Wedding city in the world is Istanbul Turkey with 92,000 for the year.
3. Bridal shows draw 30% of the brides planning weddings. But, Brides are looking for something ‘different’
4. June is the most popular month for weddings, then August, followed by September and October.
5. 99% of newly married couples will plan and take a honeymoon.
6. Couples are waiting longer to get married and getting older.
7. 2.4 Million Weddings in the USA each year
8. The average couple will spend 3 x more on their honeymoon than a regular vacation.
9. In the USA there were;
• 1950–1.6 million weddings
• 1970–2.16 million weddings
• 1990–2.44 million weddings
• 2009–2.00 million weddings (estimated) – weddings are declining
10. 99% of grooms do the proposing. Romance and chivalry are alive.
11. 15% of proposals occur in December
12. Today's median age for first-time brides is 27 years. For grooms, it's 29 years, globally.
13. The average number of wedding guests is 165.
14. Queen Victoria, who married Prince Albert in 1840, popularized the white wedding gown. She wore a white silk and lace gown with an 18-foot train at their wedding.
15. One third of those getting married have been married before
16. Most wedding guests spend an average of €80 on a gift
17. Brides & Grooms are paying the bill more than ever before
18. The view of Religion is changing and Hotels are competing with more unique venues, marquees, barns and even Pubs.
19. Wedding couples want and will seek a unique tailor made package. They also want more privacy and a sense of exclusivity, not volume.
20. In Ireland, wedding couples are up to 4 years older than the average in The USA. Civil Ceremonies are growing in Ireland too.
More Questions. In fact, ‘Really’ Important Questions
Some ‘Wedding’ questions for You, the Owner, the General Manager or The Wedding Coordinator.
First, be honest. Second, act. Third, act now.
1. What is your unique selling point? (without saying “ great food, great service and beautiful gardens”)
2. What’s your plan to reflect the influence of Generation Y? Do you understand Generation Y?
3. How many wedding show a rounds do you fail to convert? Do you know or is it a guess?
4. Why do you fail to convert them? – (answer without using one word – price)
5. What are your competitors doing that you are not?
6. How well do you know how the market is changing? The facts?
7. Where is your point of difference? Are you still offering ‘more of the same’?
8. Are your show around people giving consistent brand messages? Do they have a check list of ‘must do’?
9. Are your people ‘winging’ it? Have you trained them? Have you watched them? Are they letting you down? Do you know?
10. Have you a plan to reflect today’s new world, conditions and trends? Are you going to? Ought you to?
We could go on. These are just some of the challenges we tackle with hotels every day. Our one day workshop addresses all of this – and more.
If you are failing to answer these questions then you need to rethink, reimagine and reinvent your wedding sales strategy.
You also need to act and act now. Today is very different from yesterday.
So is the market. So is your customer.
Are you?
Our Solution
We have developed a unique highly successful one-day wedding strategy workshop that educates, informs, brainstorms and develops a highly effective, unique, relevant plan that you and your team can begin using immediately.
It will be unique, fun and help you sell more (and give you the unique tools too) to an ever more demanding, sophisticated and challenging market.
Places at this workshop are limited so call Anne on 01 6633685 or email anne@conorkenny.com to secure your place immediately.
Cost:
Non-Members €130 per delegate
(To include workbooks, expert papers, light morning and afternoon refreshments and lunch)
Would You Like To Boost Sales At Your Spa
How To Sell Lots More At Your Spa
Monday September 13th 2010 @ Cork International Airport Hotel from 10am to 5pm.
Some questions?
How Much Did Your Spa Cost to build? .... Lots?
How Is It Doing? .... Could be better?
Fact:
Most Spas are not realising the opportunity they could. You should be making more money.
This focused workshop will give you an insight into what you could be achieving and give you the tools, procedures and techniques to achieve this potential.
You will have the opportunity to learn from one of the UK's Spa industry's leading experts, Jacqueline Ross, and get an insight into best practice through the interactive sessions you will participate in.
By the end of the day you will leave with a plan you can implement to maximise revenues.
Questions to ask yourself
1. Do you know what you want from your spa?
2. Do you have a strategic plan?
3. What opportunities are you missing?
4. Do you deliver an outstanding client journey?
Course Objectives
1. To give spa managers / owners and senior therapists , the skills , confidence and professionalism to improve and increase the profitability of your spa business.
2. To learn how to sell more, how to develop customer loyalty and how to grow secondary spend.
3. To add value and profit to the complete business.
Course Outline
The course will cover the following sections:
• What value can and should a spa add to your business?
• Where you are now and where are you going?
• How to truly maximise the opportunities in your spa.
• How to get the most out of your people, those in the spa and in the Hotel.
• How to develop your therapists as sales people.
• We will look at business planning for spa, maximisation planning for spa, integration of spa with the whole business, development and progression planning for your team and the tools you need to implement that process, marketing spa in the right places and communicating about your spa with your clients.
Who is this course for?
Spa Managers
Senior Therapists
General Managers and Leisure managers that want to learn about running/supporting a spa business.
Cost:
Members & Non Members €130 per delegate.
(To include workbooks, expert papers, light morning and afternoon refreshments and lunch)
Places are limited so call Anne on 01 6633685 or email anne@conorkenny.com to secure your place immediately.
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About Jacqueline Ross
Jacqueline Ross is the UK's leading Spa expert. Originally a therapist herself, Jacqueline now combines her 18 years of Spa knowledge with her business acumen and is now sought after to develop, improve and reposition spa products and services across UK resorts. Her approach results in positive sales campaigns, driving income significantly whilst controlling costs and maintaining quality through staff and products. She is also secured to input into new spa developments in terms of design and layouts well as delivering staff training from management to front end staff.
Most recently Jacqueline has worked with Decleor Skincare Limited and helped them to create “The Salon & Spa Excellence Business Management Programme” for Salon and Spa Owners, and at the Titanic Spa, Huddersfield the UK’s first ECO Spa and winner of many awards.
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What People Say About Our Workshops
Today has given me more focus and the enthusiasm and confidence to empower the rest of the team. Thank you for another interesting and inspiring Conor Kenny & Associates Workshop.
Suzie Molloy – Faithlegg House Hotel, Waterford.
Very comprehensive and interactive with realistic and simple techniques to improve your day-to-day job. Thank you all very much.
Aedamar Drummond. Merrion Hotel, Dublin
A well run and relevant day.
Claire Horan. Carlton Castletroy Park Hotel, Limerick
Brainstorming sessions were invaluable and excellent ideas came out of them.
Lorraine Allis. Carlton Dublin Airport Hotel, Dublin
I have enjoyed today which is always a bonus for a course. I am going away more motivated and have a much better understanding of what the client wants.
Joanne Hickey. Absolute Hotel, Limerick
Informative and up to date. Everything was relevant to where I want my sales direction to go. It was great to discuss new ideas and learn from the facilitator’s experience.
Miriam Ferriter – Ballygarry House Hotel, Kerry
Refreshing.A super group and it was great to share ideas with everyone.
We shared a lot within the group and are now less panicked about sales calls and feel more positive.
Deirdre Twomey – Kilkenny Ormonde Hotel
I really enjoyed the day and coming up with new, fresh ideas on how to approach both new and existing customers.
Alicia Kenny – Fitzpatrick Castle Hotel
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