Effectively Selling Your Hotel
A one-day, highly interactive, fun and educational sales training course for anyone involved in selling at your hotel.
20 Really Important Questions
- Do you know how many sales you lose a year?
- Can you analyze why?
- Do you know the total value of those lost sales?
- Do you know why you lost them?
- Can you answer that question without saying “price”?
- Have you a plan to plug the gaps?
- Are you measuring, reporting and doing something about it?
- Do you know the single biggest reason why you fail to convert the sale?
- Can you tell me your USP?
- Do you know the difference between sales and marketing, PR and Publicity?
- Do you know how consumer behaviour has changed?
- Do you understand how Generation Y buy?
- Is your emarketing driving sales?
- Are you driving me away rather than in?
- What’s your plan when the buyer just does not like you?
- Who are you talking to?
- Are they listening?
- Have you a plan?
- Can you produce it?
- Isn’t it time you reviewed your approach?
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Olive Roberts
Olive Roberts, Associate Director at Conor Kenny & Associates, knows a thing or two about sales. With a track record of success her credentials are second to none.
A graduate from Galway University's BA programme in Hotel & Catering Management, Olive's career began in London where she remained for 10 years working for global hotel brands such as Sarova Hotels, Forte & Le Meridien Hotel Group and Park Plaza Hotels. Her final role in 2003 before returning home was UK Director of Sales. Her career spanned across all sectors of the hotel sales spectrum.
Returning home to Ireland in 2003, Olive was appointed to the position of Director of Sales at Hayfield Manor in Cork City, a 'Small Luxury Hotel of the World'. Here an established hotel needed further exposure, client relationship building and sales strategy to drive it to the next level.
Olive then moved out of the city to Capella Castlemartyr as Director of Sales & Marketing. An exciting new Brand under the leadership of hospitality legend Horst Schulze was created and needed to be introduce to the marketplace.
In 2008 Olive began to consult with hotels. In December 2009, she joined Conor Kenny & Associates and is responsible for helping hotels and tourism sector business develop effective sales plans. Olive is a passionate teacher and trainer and brings her enthusiasm for sales to all her workshops, consultancy and teaching roles.
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About The Course
This one day course led by Olive is a Master class in how to be far more effective in selling your hotel, your experience and …. Yourself.
Who is it for?
- Owners
- General Managers
- Sales Managers
- Sales Executives
What do you get?
Firstly we get back to basics.
How to sell your property.
Fundamentals of selling a hotel.
How people buy hotels.
Overview on how hotel sales has changed or has it?
Adapting your business to changes in the sales process.
Empowering your salespeople.
Negotiating process for a piece of business for your property.
The Sales Plan – Written and gathering dust?
Useful Handouts - articles on Selling your property
Homework – key take home points that can be implemented upon return to your property.
Followup by Conor Kenny & Associates on these take home points.
Where?
Fitzpatrick Castle Hotel, Killiney, Co Dublin.
When?
Monday, March 15th, 2010.
Includes:
Course attendance, manuals, exclusive industry expert handouts, exclusive industry expert insights, morning coffee, lunch and certificates on completion.
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What Next?
Call or email Anne today to book your place - 01 6633685 or anne@conorkenny.com
This is a strictly limited edition interactive workshop and will sell out on a first come first served basis.
Cost €120 per person.
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